Case Study
Behind the Podcast Glow-Up
Sometimes a podcast has heart but needs strategic support to actually drive growth. Here’s a peek behind the scenes of how I helped one client refine her show and align it with her business goals.
The Challenge:
- Inconsistent listener retention
- Episode structure lacked flow and purpose
- Podcast wasn’t featured on her website
- CTAs weren’t clearly tied to her services
My Role:
I led her through my Strategy & Visibility Foundation to audit the show and map out a plan for alignment, retention, and growth.
✅ What We Did:
- Rebuilt her episode structure for bingeability
- Aligned CTAs to client offers + visibility goals
- Recommended seasonal format + clearer titles
- Suggested ways to integrate the podcast across her website, email, and LinkedIn
She and her team implemented the strategy in-house and the podcast now reflects her brand voice, supports her business, and connects more deeply with listeners.
Client Video Shoutout
“Melina, I just wanted to send a note and say thank you. You helped me literally get to Top 10. I remember crying when you shared that we were #8 in Careers. You also helped me hit the top 2% globally… But what really sets you apart is the quality.”
Client Video Shoutout
“Melina is incredibly present and strategic. She helped me turn my unique vision into something that actually works grounded, proven, and future-focused. Her podcasting knowledge and ability to freestyle ideas that fit you is next level.”
— Darnale Brown, Creative Polymath & Community Builder
More Client Wins
“I had no idea where to start now I have a podcast I’m proud of AND it’s bringing in leads.”
“Melina’s support brought my vision to life with clarity and care.”
“She helped me launch without the chaos. Strategic, clear, and so supportive.”
Ready to Make Podcasting Work for Your Business?
Whether you’re launching or leveling up, let’s create a show that works for you with clarity, strategy, and support.
